3D TV an opportunity, not threat, says Imax CEO

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3D TV an opportunity, not threat, says Imax CEO

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3D TV an opportunity, not threat, says Imax CEO
by Susan Taylor

OTTAWA (Reuters) - The advent of 3D television does not threaten the future of big-screen Imax movies in the theater, but it does present an opportunity, the chief executive of Imax Corp (IMX.TO: Quote) said on Thursday.

"We provide a unique, high-end, out-of-home entertainment experience that people will want to see ... even if it's available in the home," said CEO Richard Gelfond in an interview with Reuters.

"I don't really think 3D in the home is going to negatively impact us. On the other hand ... we entered into a letter of intent with Sony (6758.T: Quote) and Discovery (DISCA.O: Quote) to create the first 3D in home cable TV network."

Discovery Communications, whose TV brands include Discovery Channel, TLC and Animal Planet, said in January that it plans to launch a dedicated network with Imax and Sony in the United States beginning in 2011.

Toronto-based Imax, which reported better than expected quarterly results on Thursday and forecast a strong year ahead, said it is still negotiating a final agreement with Sony and Discovery and could issue an update in a month.
Read the whole story here: http://ca.reuters.com/article/businessN ... 8S20100311" onclick="window.open(this.href);return false;
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