Read the whole story here: http://www.guardian.co.uk/technology/20 ... on-samsung" onclick="window.open(this.href);return false;Launch of 3D televisions promise revolution in home entertainment
Korean company Samsung kicks off the industry-wide push by launching a 3D range that will be in British shops by the end of the month
by Andrew Clark and Zoe Wood
The friendly green monster Shrek, the blue-skinned Na'vi of the planet Pandora and Wayne Rooney's shots on goal will shortly take on a new, three-dimensional glory.
Spurred on by the success of the Hollywood fantasy blockbuster Avatar, the world's top electronics companies believe they can make 3D television sets the norm for consumers in the US and Europe within three years.
The Korean company Samsung kicks off the industry-wide push – and battle for brand supremacy – by launching a 3D range that will be in British shops by the end of the month.
Billed as the world's first high definition, three-dimensional LED televisions, Samsung's range will be serenaded by the Black Eyed Peas at a glitzy global marketing debut in New York tomorrow.
At a press conference today, Samsung said its televisions and Blu-ray devices will come with a starter pack of two pairs of 3D glasses and a Blu-ray version of Monsters vs Aliens under a tie-up with the movie studio DreamWorks Animation.
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