Seeing green in 3D

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metalqueen
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Seeing green in 3D

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Seeing green in 3D
Exhibitors charge extra for admission
by Kimberly Pierceall

Before the Na'vi in James Cameron's "Avatar" and Johnny Depp in Tim Burton's "Alice in Wonderland" took on another dimension -- and an extra few bucks for each ticket sold -- movie theater owners spent between $65,000 to $125,000 per auditorium to retrofit screens and projectors to show the reach-out-and-touch-air effects in 3-D films.

The glasses? Some cost theater owners from $20 to $40 each.

And if record-breaking box office ticket sales in 2009 are any sign, theater owners expect the investment to pay off.
Read the whole story here: http://www.pe.com/business/local/storie ... 0ac8e.html" onclick="window.open(this.href);return false;
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