All Mobile Video To Build New 3D Truck With Sony

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All Mobile Video To Build New 3D Truck With Sony

Post by metalqueen »

All Mobile Video To Build New 3D Truck With Sony
Will show off at NAB 2010
by Glen Dickson

Riding the wave of 3D momentum coming out of the CES show in Las Vegas last week, New York-based mobile production vendor All Mobile Video announced Monday that it will build a new 3D-capable HD production truck that will be ready to shoot 3D sports and live events this summer. It plans to show the truck at the NAB convention in Las Vegas this April.

The move is significant, as today there is only one traditional mobile production truck that has been outfitted for full 3D production, NEP's Supershooter 3D. Most 3D television productions to date have involved setting up temporary facilities with 3D specialists, which will be a hard model to sustain as major programmers launch new 3D channels this summer.

All Mobile Video (AMV) is working with Sony Electronics to build the 3D truck, which will be incorporate a variety of Sony gear including cameras, switchers, tape decks and production monitors. While Sony is sponsoring ESPN's new 3D channel as well as 3D production at the 2010 FIFA World Cup, Sony is not underwriting the new truck and AMV will be buying all of the Sony gear, said AMV president Eric Duke. But AMV will be working "in cooperation" with Sony to identify the best workflows in the nascent 3D production market
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