CE industry hopes 'Avatar' is a hit

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CE industry hopes 'Avatar' is a hit

Post by metalqueen »

CE industry hopes 'Avatar' is a hit
by Erica Ogg

Besides a $300 million budget and James Cameron's reputation, the movie "Avatar" is also heaving under the weight of the future of 3D entertainment.

When the uber-hyped 3D film opens on Friday, Hollywood studios will, of course, be closely watching the box office receipts. They won't be alone: the consumer electronics and cable television industries are also hoping for a blockbuster. If "Avatar" is a hit, it could be what pushes 3D from the movie theater to the living room.

Chock full of big-budget fodder like computer-generated creatures from another world, as well as live-action human actors, the film is getting positive reviews, especially for the technological achievement. Already it's been called "The Jazz Singer of 3D filmmaking," transforming 3D from a cheap Hollywood gimmick and embracing the full potential of what the technology can do.
Read the whole story here: http://news.cnet.com/8301-31021_3-10417653-260.html" onclick="window.open(this.href);return false;
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