RealD Signs 3D Agreement for 139 RealD screens in Australia

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RealD Signs 3D Agreement for 139 RealD screens in Australia

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RealD Signs 3D Pact With Australia's Greater Union, Event Cinemas, Birch Carroll & Coyle and Village Cinemas

LOS ANGELES -- RealD, the world's leading 3D cinema provider, announced today agreements with top Australian circuits Amalgamated Holdings (Event Cinemas, Greater Union and Birch Carroll & Coyle) and Village Cinemas for the installation of a total of 139 RealD 3D screens. Installations have already begun across both circuits with completion expected by the end of 2009.

"This agreement further cements RealD's position as the market-leading provider of 3D in Australia and New Zealand," said Joseph Peixoto, President of Worldwide Cinema at RealD. "This ongoing rollout will increase our market lead and give more moviegoers across the territory a chance to experience the RealD 3D phenomenon."

"We are delighted to partner with RealD in deploying the largest number of 3D screens in the Australian market and through Edge Digital Technology licensing the RealD system to a number of independent exhibitors," said David Seargeant, Managing Director, Amalgamated Holdings Ltd.

"RealD has shown such leadership through the advancement of 3D technology and we have had a great partnership to date. We are excited to broaden this alliance and further expand our 3D cinema platform across Village Cinemas in Australia," said Kirk Senior, Village Cinemas.

Installations will be handled by Edge Digital Technology, a wholly owned subsidiary of Amalgamated Holdings Limited and the leading cinema supply company in the region. Edge Digital Technology will also work with RealD to engage in licensing discussions with independent cinema circuits and provide service and support for RealD's growing base of cinema partners in the territory.

Far and away the world's largest 3D cinema platform, RealD's network of theatres includes over 9,000 screens contracted and 4,500 screens installed in 48 countries with 300 exhibition partners. RealD continues to drive this year's box office totals by consistently delivering three to four times per screen revenue of the same film on 2D screens.

About RealD

RealD is the global leader in 3D, bringing the most advanced and lifelike digital 3D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform, provides a stunningly realistic viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more." onclick=";return false;

About Greater Union

Event Cinemas, Greater Union and Birch, Carroll & Coyle Cinemas are Australia's largest cinema exhibitor. Owned and operated by Amalgamated Holdings Limited since 1910, it has 55 cinemas in Australia and was named the 2008 International Exhibitor of the Year. Event Cinemas is a new concept in entertainment that delivers the ultimate cinema experience offering customers dining options, bars, movies in 3D, special events, the ultimate big screen movie experience, Vmax and Australia's favourite premium luxury cinemas, Gold Class.

About Village Cinemas

Village Cinemas are a major force in cinema exhibition in Australia and overseas. Village Cinemas operate traditional cinemas, drive-ins, and specialised cinema experiences of Cinema Europa and Gold Class. Village Cinemas International is part of the Village Roadshow group of media and entertainment companies.

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