Regal CEO: Avatar No Game-Changer

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Regal CEO: Avatar No Game-Changer
by Lane Brown

Yesterday, Amy Miles, CEO of Regal Entertainment Group, the world's biggest theater chain, said that James Cameron's latest could earn "more than $250 million" domestically (which it had damn well better if its budget is anywhere near the $500 million the Times says it is), but downplayed its importance to the industry at large.

"I'm a little less of the opinion that Avatar is a game-changer," Miles said. "I think from a film technology perspective, there's a lot of enhancements that are going to benefit the industry, but 3D is going to be successful whether Avatar is successful or not," Miles said.

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