Read the whole story here: http://www.marketingmagazine.co.uk/news ... sers-2010/" onclick="window.open(this.href);return false;Next-generation 3D programming to provide opportunities for advertisers in 2010
by Fiona Ramsay
Sky plans to launch the UK's first 3D channel, featuring movies, entertainment and sport, next year. It will be available via the current generation of Sky+HD set-top boxes, but viewers will have to upgrade their TV set to one that is 3D-ready. Samsung and Mitsubishi already offer 3D-ready TVs, while other manufacturers are planning to launch products next year.
Channel 4 last week provided a taster week of 3D programming, but distanced itself from the cutting-edge 'polarisation' technology being launched by Sky.
'Our 3D Week had the theme of retro, celebration and fun. It was not about the launch of Sky's 3D channel or Avatar [James Cameron's 3D film, to be released in cinemas next month],' insists Chris Braithwaite, strategic sales group manager at C4. 'For that reason, it was not for futuristic technology brand advertisers such as Sony and Samsung.'
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