3D programming provides opportunities for advertisers in '10

Straight press releases and article referrals for review and discussion.
Post Reply
User avatar
metalqueen
3D Angel Eyes (Moderator)
Posts: 1981
Joined: Tue Feb 27, 2007 6:31 pm
Which stereoscopic 3D solution do you primarily use?: S-3D desktop monitor

3D programming provides opportunities for advertisers in '10

Post by metalqueen »

Next-generation 3D programming to provide opportunities for advertisers in 2010
by Fiona Ramsay

Sky plans to launch the UK's first 3D channel, featuring movies, entertainment and sport, next year. It will be available via the current generation of Sky+HD set-top boxes, but viewers will have to upgrade their TV set to one that is 3D-ready. Samsung and Mitsubishi already offer 3D-ready TVs, while other manufacturers are planning to launch products next year.

Channel 4 last week provided a taster week of 3D programming, but distanced itself from the cutting-edge 'polarisation' technology being launched by Sky.

'Our 3D Week had the theme of retro, celebration and fun. It was not about the launch of Sky's 3D channel or Avatar [James Cameron's 3D film, to be released in cinemas next month],' insists Chris Braithwaite, strategic sales group manager at C4. 'For that reason, it was not for futuristic technology brand advertisers such as Sony and Samsung.'
Read the whole story here: http://www.marketingmagazine.co.uk/news ... sers-2010/" onclick="window.open(this.href);return false;
Image
- Non-profit, non-partisan.
- Features user contributed education sessions, blogs, and content.
- Safe to interact, registration requires formal non-disclosure agreement. Membership list is equally confidential.
- Open to all except press. People can join as individuals or companies.
- People say the industry needs to get together and learn from one another. This is our chance.

Post Reply

Return to “MTBS Newswire”