Read the whole story here: http://atlanta.bizjournals.com/atlanta/ ... ily17.html" onclick="window.open(this.href);return false;Coke Zero aligns with 'Avatar'
The Coca-Cola Co. will join in the marketing blitz for James Cameron’s highly anticipated 3D film "Avatar," which hits theaters on Dec. 18.
The Atlanta-based beverage giant said its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a global promotional campaign for "Avatar" that will include exclusive and authentic content from the film.
Coke Zero aligns with 'Avatar'
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metalqueen
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Coke Zero aligns with 'Avatar'
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Silversurfer
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Re: Coke Zero aligns with 'Avatar'
OK consider my appetite drowned and not just over whetted LOL. How can this movie fail?
There's just no escaping the Avatar marketing machine. Special bottle-shaped Coke Zero cans will soon hit the streets, and when held up to your Webcam, they'll make a controllable helicopter appear on screen. Take a look.
[youtube-hd]http://www.youtube.com/watch?v=APQ2OxgC ... r_embedded[/youtube-hd]
And McDonald's is getting in on the action, too. It'll have special cards that bring up a controllable mechanical toy when you hold it up to your Webcam and visit an Avatar-branded site. Goofy yes, but definitely better than Best Buy's augmented reality efforts. [Variety via DVICE]
[youtube-hd]http://www.youtube.com/watch?v=7JWk_JIE ... r_embedded[/youtube-hd]
Article:
http://feeds.gawker.com/~r/gizmodo/full ... r-and-coke" onclick="window.open(this.href);return false;
There's just no escaping the Avatar marketing machine. Special bottle-shaped Coke Zero cans will soon hit the streets, and when held up to your Webcam, they'll make a controllable helicopter appear on screen. Take a look.
[youtube-hd]http://www.youtube.com/watch?v=APQ2OxgC ... r_embedded[/youtube-hd]
And McDonald's is getting in on the action, too. It'll have special cards that bring up a controllable mechanical toy when you hold it up to your Webcam and visit an Avatar-branded site. Goofy yes, but definitely better than Best Buy's augmented reality efforts. [Variety via DVICE]
[youtube-hd]http://www.youtube.com/watch?v=7JWk_JIE ... r_embedded[/youtube-hd]
Article:
http://feeds.gawker.com/~r/gizmodo/full ... r-and-coke" onclick="window.open(this.href);return false;
