Coke Zero aligns with 'Avatar'

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metalqueen
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Coke Zero aligns with 'Avatar'

Post by metalqueen »

Coke Zero aligns with 'Avatar'

The Coca-Cola Co. will join in the marketing blitz for James Cameron’s highly anticipated 3D film "Avatar," which hits theaters on Dec. 18.

The Atlanta-based beverage giant said its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a global promotional campaign for "Avatar" that will include exclusive and authentic content from the film.
Read the whole story here: http://atlanta.bizjournals.com/atlanta/ ... ily17.html" onclick="window.open(this.href);return false;
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Silversurfer
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Re: Coke Zero aligns with 'Avatar'

Post by Silversurfer »

OK consider my appetite drowned and not just over whetted LOL. How can this movie fail?

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There's just no escaping the Avatar marketing machine. Special bottle-shaped Coke Zero cans will soon hit the streets, and when held up to your Webcam, they'll make a controllable helicopter appear on screen. Take a look.

[youtube-hd]http://www.youtube.com/watch?v=APQ2OxgC ... r_embedded[/youtube-hd]

And McDonald's is getting in on the action, too. It'll have special cards that bring up a controllable mechanical toy when you hold it up to your Webcam and visit an Avatar-branded site. Goofy yes, but definitely better than Best Buy's augmented reality efforts. [Variety via DVICE]

[youtube-hd]http://www.youtube.com/watch?v=7JWk_JIE ... r_embedded[/youtube-hd]

Article:
http://feeds.gawker.com/~r/gizmodo/full ... r-and-coke" onclick="window.open(this.href);return false;
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