Read the whole story here: http://www.digitaljournal.com/article/281359" onclick="window.open(this.href);return false;Esquire magazine plays with 3D animation in December issue
by David Silverberg
The December issue of Esquire Magazine will feature a new technology: augmented reality, which will allow certain pages of the mag to pop to life. Letters will fly off the page when readers place a webcam over certain portions of the publication.
For example, cover boy Robert Downey Jr. jumps out of the on-screen page in 3D, doing a little shtick. Also, certain letters swirl and emerge from the pages in this augmented reality experiment.
Esquire magazine plays with 3D animation in December issue
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metalqueen
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Esquire magazine plays with 3D animation in December issue
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cybereality
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Re: Esquire magazine plays with 3D animation in December issue
LOL! Print is officially dead.