Read the whole story here: http://www.variety.com/article/VR111800 ... id=13&cs=1" onclick="window.open(this.href);return false;Cameron to bring 3-D into living rooms
'Avatar' part of TV, Blu-Ray player push
by Susanne Ault
James Cameron is taking his 3-D mission beyond the multiplexes, aiming to get a toehold in American homes with 3-D TVs and Blu-Ray players in a partnership with Panasonic while tubthumping his "Avatar" pic.
The manufacturer has been named exclusive audiovisual partner for the 3-D film and will promote it along with several of its upcoming products, including its Full HD 3-D technology, in a global advertising campaign.
A truck tour showing a clip from the film on a 103-inch 3-D HDTV will be part of the promo push.
"Any attention to 3-D is good," said Eisuke Tsuyuzaki, chief technology officer of Panasonic. "A tie-in with a landmark movie sends a strong message not only to consumers but to the industry in general."
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