Rebecca Minkoff opened the brand’s first Flagship location, debuting an immersive shopping experience and Connected Store developed in partnership with eBay Inc. Located in SoHo, New York City (96 Greene Street) the store is the vision of Co-founder and CEO Uri Minkoff, whose goal was to showcase never-before-seen retail technology that merges the online and physical shopping experience through the lens of Rebecca Minkoff to specifically cater to Next-Generation shoppers
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