NAB 2010: Sony to Showcase Augusta 3D in Vegas

Will bring Masters footage to NAB Show floor in April

By Glen Dickson

After striking a deal with Augusta National Golf Club to sponsor the 3D production of the 2010 Masters Tournament from Apr. 7-11, Sony Electronics plans to make the 3D footage a highlight of its exhibition at the 2010 NAB Show in Las Vegas.

Sony, which is providing cameras and switchers for the production, will show recorded Masters footage on 3D displays in its booth on the show floor, which opens Apr. 12. It is also investigating whether it can display some live action from Augusta, Ga. during its pre-show press conference on Sunday afternoon, Apr. 11, which will start at the same time the leaders will likely be in the thick of Augusta’s legendary back-nine holes.