Oculus Rift’s $1,500 total cost: Digging into the truth behind the insane number

By Brad Chacos

Just as the fervor over VR finally started hitting a fever pitch, Oculus VR finally began releasing information about the release of the consumer edition of its hotly anticipated Oculus Rift, the VR headset that kickstarted the virtual reality craze. Earlier this month, a launch window was announced: early 2016. Yay! The next hot question: How much will the Rift cost?

Late Wednesday night, Oculus CEO Brendan Iribe provided an answer—kind of—in the most roundabout, obtuse, downright silly way possible. Speaking at Re/code’s Code Conference, Iribe revealed not the price of the Rift itself, but that the headset and a PC powerful enough to run it will cost a cool $1,500.

Come on, Brendan. Really? That’s the price you want in people’s heads when you’re trying to establish a revolutionary, completely new product category?

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