By Parmy Olson
Every Friday just after lunch, the videogame developers at Bossa Studios in London’s East End take a break from all the coding to try out their own work.
This spring they were putting the finishing touches on Worlds Adrift, a so-called massively multiplayer online role-playing game in which thousands of people floated across a virtual sky on ships, attacking one another.
They were hoping to build the next World of Warcraft, an MMORPG that grossed more than $1 billion last year.
Bossa’s game had the potential to be better because it would seem more real. To achieve that Bossa had turned to Improbable, another startup 2 miles to the west, which has invented a new way to simulate extremely complex systems.
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