A quick survey of virtual reality apps beyond gaming

By April 22, 2015Newswires

By Dean Takahashi

Virtual reality has been billed as the next big thing for gaming. It is expected to be a $30 billion segment of a larger $150 billion augmented reality/virtual reality market by 2020, according to technology advisors Digi-Capital.

But a lot of that market could go beyond games, and Harald Krefting, a senior creative developer at digital agency AKQA, showed a slice of those applications at the Quo Vadis gaming conference in Berlin today. The apps covered industries such as cars, retail, advertising, medicine, manufacturing, and communication.

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