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The North Face hopes to rope you in with virtual-reality rock climbing

By March 13, 2015March 24th, 2020Newswires

By Alexia Elejalde-Ruiz

What is it like to dangle on a rock face in Yosemite National Park? Or to leap from cliffs in the Moab desert?

The North Face wants customers to find out.

The outdoors brand on Monday will debut a virtual-reality experience at its Chicago brand store, at 875 N. Michigan Ave., that transports customers to iconic terrains via a headset that gives a 3-D, 360-degree visual and audio simulation of actually being there.

Alameda, Calif.-based North Face, which partnered with Palo Alto, Calif.-based virtual-reality tech startup Jaunt on the project, had crews film on location with professional climbers Cedar Wright and Sam Elias, who take the virtual adventurers with them as they prep, climb, fall and roam.

Read the whole story here.

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