The very real problems facing Oculus Rift – and how marketers can help solve them

By March 3, 2015March 24th, 2020Newswires

By Henry Stuart

Virtual reality failed in the 90s, and sceptics are predicting that VR may fail again. There are a few reasons why VR is much more likely to succeed today, but it’s far from a sure thing.

Oculus has two problems. The first is that it doesn’t have an input device, such as hand tracking or a controller – yet. Its team is working on one, but they’ve got many hurdles to overcome. The second, and far bigger, problem is ensuring a comfortable user experience, and this is more or less outside of Oculus’ control. It has a right to be worried. 

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