NBA chief enthuses over the league’s exciting experiments with technology, including the virtual reality company that Facebook acquired last year for $2 billion
By Ben Rossi
Adam Silver, commissioner of the National Basketball Association (NBA), has revealed ‘mind-boggling’ plans to bring basketball fans closer to the action and increase their engagement in the sport.
The former lawyer, who has been in basketball’s top job for 11 months following a 30-year reign by David Stern, is in London this week as the NBA stages its fifth regular season game to be hosted in the UK capital.
The Milwaukee Bucks will face the New York Knicks at the sold-out O2 Arena tonight as the world’s leading basketball league continues its mission to generate more interest outside of the United States.