The internet powerhouses are using their billions to challenge in sectors far removed from their original business models
By Jemima Kiss
The web’s biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebook’s revenue and much the same for Google. By supporting a vast range of services that variously offer search, chat, email, file storage, video and photo-sharing, they can track every nuance of online activity, preference and behaviour, targeting and adapting advertising and services.
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