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Virtual reality’s commercial rift

By October 7, 2014March 24th, 2020Newswires

Nick Gibson discusses how Oculus can realise its potential as a profitable device

By Nick Gibson

The age of virtual reality is upon us. Well, Facebook evidently believes that after spending $2bn acquiring Oculus VR. It has generated a level of frothy excitement not seen since some of the early console launches, triggering widespread debate over whether it represents the future of gaming – with one leading industry figure suggesting it will be bigger than smartphones – or just another fad.

Rather than wandering down this well-trod path, let’s explore a different angle on Oculus: its commercial opportunity and how Facebook might, or might not, generate a return on its sizeable investment.

Read the whole story here.

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