‘Into the Storm’ wreaks virtual marketing mayhem

By August 11, 2014March 24th, 2020Newswires

By Bryan Alexander

Turns out you don’t have to storm-chase to be thrust into a raging, deadly tornado.

Warner Bros. brought out the big virtual guns to promote the tornado flick Into the Storm with an Oculus Rift virtual reality headset experience that brought users directly into the film’s climatic tornado scene.

Yep, right into the storm drain with the mother-lode of tornadoes coming on, virtually that is.

The experience requires users to enter a glass booth and don heavy Oculus Rift goggles and ear phones to enter the virtual world. The 360-degree experience shows the action in whatever direction the user moves his or her head — on the bad side, either direction features a deadly oncoming tornado or the effects of said tornado.

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