Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think

By Daniel Faggella

Augmented reality remains limited in its day-to-day applications for most consumers. If you mention “augmented reality” on the street, people think about scanning their favorite magazine with their smartphone, and having a coupon or 3D image pop up. This hasn’t exactly been a “game-changer” for brands or marketers in most industries, but some AR company leaders believe that the first area of real penetration of the functional use of AR will be more “blue collar” than most people expect.

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