A major British broadcaster has invested in a Silicon Valley virtual reality startup developing the next generation of entertainment.
By Rich Trenholm
Sky is backing Jaunt, a US company building virtual reality viewing on Oculus Rift technology. The UK broadcaster is putting its money where its mouth is as it explores the future of entertainment.
After first investing $350,000 in Jaunt in December, Sky has told investors it has chucked in a further $400,000 to the one-year-old company. There’s no finished product in sight, but by experimenting with Oculus Rift, Sky has an eye on the next generation of content creation and viewing.
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