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Sky looks to the next generation of TV, backs Oculus Rift startup

By July 31, 2014March 24th, 2020Newswires

A major British broadcaster has invested in a Silicon Valley virtual reality startup developing the next generation of entertainment.

By Rich Trenholm

Sky is backing Jaunt, a US company building virtual reality viewing on Oculus Rift technology. The UK broadcaster is putting its money where its mouth is as it explores the future of entertainment.

After first investing $350,000 in Jaunt in December, Sky has told investors it has chucked in a further $400,000 to the one-year-old company. There’s no finished product in sight, but by experimenting with Oculus Rift, Sky has an eye on the next generation of content creation and viewing.

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