Office Depot Teams Up With R5 for Back-to-School Campaign Retailer layers social, video into augmented reality

By July 23, 2014March 24th, 2020Newswires

By Lauren Johnson

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that integrates image recognition into its shopping app.

This year’s effort plays up the brick-and-mortar experience more than last year, with interactive in-store displays. “Last year was more product-based—this year we have the opportunity to have kids personalize whatever items they like,” said Stephanie Gutierrez, vp of retail marketing at Office Depot. “It’s all about what inspires kids.

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