By Lauren Johnson
Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that integrates image recognition into its shopping app.
This year’s effort plays up the brick-and-mortar experience more than last year, with interactive in-store displays. “Last year was more product-based—this year we have the opportunity to have kids personalize whatever items they like,” said Stephanie Gutierrez, vp of retail marketing at Office Depot. “It’s all about what inspires kids.
Read the whole story here.