The Los Angeles Kings may have vacated Staples Center for New York’s Madison Square Garden this week, but the blocks surrounding the arena have been replaced with a level of testosterone that not even the NHL can muster.
Cloaked assassins, military tough guys and a fantasy knight have taken control of the neighboring Los Angeles Convention Center and beyond.
All that aggressive advertising can herald only one thing: The Electronic Entertainment Expo (E3) has once again landed in Los Angeles. North America’s largest video game trade show, one that pumps $45 million into the local economy, never makes a modest entrance.
“The future begins,” is E3′s slogan for 2014, and the 45,000 registrants will ensure at least that the future is hyped.
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