By Lily Prasuethsut
The Immersive Technology Alliance, or ITA, probably still sounds unfamiliar to you but hopefully, that will soon change. Like it or not, it’s apparent that virtual reality is “the next big thing.” With all the recent events at GDC and the mounting Oculus controversy, it’s going to be hard to ignore VR – but why would you want to?
Virtual reality has been around much longer than most people realize and seen its share of ups and downs in popularity. This time it really looks like its here to stay, so let’s shed a spotlight on one of the first, if not the very first, group that has long been vocal about the emerging industry.
The ITA name is brand new; the non-profit group founded in 2009 was formerly known as the Stereoscopic 3D Gaming Alliance (S3DGA), and happens to be where Palmer Luckey of Oculus Rift fame, got his start.
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