Analysis: What is the Oculus Rift and how could it be used in retail?

By February 12, 2014Newswires

By Rebecca Thomson

The Oculus Rift is a virtual reality headset that provides a completely immersive experience, allowing users to feel as though they are present in a virtual world.

Topshop is using it to give shoppers the chance to feel what it’s like to be on the front row at its Unique fashion show, and there are myriad other opportunities for retailers.

Andy Millns, co-founder and creative director at Inition, the agency working with Topshop, said: “It is pretty much the ultimate interface for any digital content.”

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