3D films losing their appeal as UK ticket sales slump by a third

Hollywood may have embraced the 3D revolution, but film fans seem less enamoured.

Ticket sales for the format in the UK have slumped by a third in two years, figures reveal.

According to veteran film critic Barry Norman the technology is ‘overblown’ and adds nothing to the cinema-going experience, despite leading chains charging audiences up to 30 per cent more to watch new releases in 3D.

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