Admissions likely will fall in 2013, and viewers are growing pickier about paying that 3D upcharge
By Brent Lang
Movie theater owners fretting about the box-office slide and 3D companies looking to push those colored glasses are not going to like a new report from Fitch Ratings on the state of the exhibition industry.
The credit rating agency predicts that theatrical attendance will drop this year because the 2013 film slate cannot match last year’s franchise heavy offerings and audiences are getting sick of shelling out $3 to $4 extra to see films in 3D.
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