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3D Will Decline for First Time Since 2009, Study Says

By April 13, 2013March 24th, 2020Newswires

Admissions likely will fall in 2013, and viewers are growing pickier about paying that 3D upcharge

By Brent Lang

Movie theater owners fretting about the box-office slide and 3D companies looking to push those colored glasses are not going to like a new report from Fitch Ratings on the state of the exhibition industry.

The credit rating agency predicts that theatrical attendance will drop this year because the 2013 film slate cannot match last year’s franchise heavy offerings and audiences are getting sick of shelling out $3 to $4 extra to see films in 3D.

Read the whole story here.

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