ESPN 3D and other networks still waiting for 3D TV audience to grow

By October 1, 2012March 24th, 2020Newswires

By Ryan Nakashima

LOS ANGELES, Calif. – Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augusta National and the flying motor bikes of the X-Games for ESPN’s 3-D channel. But he can only guess how well his shows resonate with viewers. That’s because 3-D audiences are so small they can’t be measured by Nielsen’s rating system.

 

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