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Under 0.5% Of BBC Viewers Watched London Olympics In 3D

By August 6, 2012March 24th, 2020Newswires
By Vincent Teoh
Following the BBC’s decision to broadcast certain segments of the London 2012 Olympics in all their tri-dimensional glory, many 3D advocates had hoped that this would spur an upturn in 3DTV adoption among the UK public as Olympic fever grips the nation. However, some initial viewing figures released by BARB (Broadcasters’ Audience Research Board) may leave them disappointed, as it was revealed that less than 0.5 percent of BBC viewers actually watched the London Olympics opening ceremony in 3D.
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