By Paul Bullock
No film-making tool has attracted the same level of disdain as 3D has over the last few years. Now into its third wave (fourth if you add the brief dalliance in the 20s to the more famous periods of the 50s and 80s), 3D is inspiring film fans and critics to unite in their condemnation. Indeed, so bad has the backlash become that studios have begun to take notice, and many are now starting to avoid using the dreaded words ‘in 3D’ in their marketing campaigns in a bid to quiet the chorus of groans that emerge whenever those two small words are spotted.
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