‘Transformers: The Ride – 3D’ rolls out at Universal Studios

By May 22, 2012March 24th, 2020Newswires

Michael Bay, ILM helped build $100M ride based on movie and toy franchise

UNIVERSAL CITY, Calif. — Which ‘bots are in, and which are out?

That’s the question the special-effects gurus at Universal Studios and Industrial Light and Magic, as well as “Transformers” director  Michael Bay, first asked themselves five years ago when they started developing a $100 million theme park attraction based on the popular franchise. Much like the robots themselves, the answer changed shape.

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