Michael Bay, ILM helped build $100M ride based on movie and toy franchise
UNIVERSAL CITY, Calif. — Which ‘bots are in, and which are out?
That’s the question the special-effects gurus at Universal Studios and Industrial Light and Magic, as well as “Transformers” director Michael Bay, first asked themselves five years ago when they started developing a $100 million theme park attraction based on the popular franchise. Much like the robots themselves, the answer changed shape.
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