Report: Industry Needs to Lower 3DTV Expectations

By May 16, 2012March 24th, 2020Newswires

By Erik Gruenwedel

Despite the success of The Avengers in 3D, the consumer electronics industry shouldn’t expect the Marvel Comics juggernaut to boost mainstream consumer interest in 3DTV, according to a new report.

Fifty-two percent of The Avengers’ record opening weekend box office tally came from higher-priced 3D tickets (including Imax), according to Walt Disney Studios. However, a new Parks Associates report says consumer interest in 3DTV will remain at niche status.

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