NBC and Panasonic Plan 3D London Olympics
By Deborah D. McAdams
NEW YORK and SECAUCUS, N.J.:NBC Sports Group and Panasonic intend to bring the 2012 Summer Olympics to the United States in 3D. The product vendor and the network sports organization said they would make the stereoscopic feed available to “all U.S. distributors who carry Olympic coverage on cable, satellite and telco–nearly 100 percent of the multichannel industry.” This will mark the first time any Olympics Games will be distributed in the United States in 3D. Panasonic will be NBC’s exclusive “flat-panel HDTV and Blu-ray Disc Player” advertiser for the telecast.
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