Brits think 3D is a ‘gimmick’, survey says

By September 30, 2011Newswires

Brits think 3D is a ‘gimmick’, survey says

By Lee Bell

British cinemagoers reckon 3D film is a “gimmick” and makes little difference to the quality of a movie, according to a new survey.

Fewer than one in five (19 per cent) of those polled by market research organisation YouGov said that 3D improves the cinema experience, with over double this amount (41 per cent) stating it’s just a gimmick — which might shed light on the slump in 3D cinema sales.

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