Movie makers defend 3D, as ticket sales slump

By Steve May

Despite disappointing 3D ticket sales for a slew of recent blockbusters, the wheels haven’t fallen off the stereoscopic bandwagon just yet. At least, that was the message coming from movie makers at the recent Big Screen film festival in London.

“It’s still early days; give 3D a chance,” assorted film makers moaned. But patience appears to be growing thin. Box-office returns continue to indicate that an ever-increasing number of us, tiring of 3D and the associated high ticket prices, are seeking out 2D showings of 3D movies instead.

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