Sony Extends Sponsorship of ESPN 3D

by Deborah D. McAdams

SAN DIEGO, CALIF.: Sony is extending its sponsorship of ESPN 3D for another year. The Japanese electronics giant emphasized its 3D productions of the upcoming Summer X Games, and the regular college football season commencing this fall. Sony was named the first official sponsor of the network when it was announced in January 2010. The network launched June 11, 2010 and transitioned to a 24/7 network on Feb. 14, 2011.

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