Hollywood’s 3D honeymoon over as audiences stay away
It began with a bang 18 months ago but Hollywood’s 3D honeymoon may already be over as audiences dispense with the glasses and opt to watch films the old fashioned way, in two dimensions.
By Nick Allen
When James Cameron’s “Avatar” was released in 2009 around 80 per cent of cinemagoers chose to see it using the new technology, helping to make the science-fiction epic the biggest grossing movie of all time.
But the proportion that have chosen to experience the latest round of summer blockbusters in three dimensions has fallen dramatically.
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