CBS Testing Waters For 3D Cable Net: Sources

By July 4, 2011Newswires

CBS Testing Waters For 3D Cable Net: Sources

Broadcaster Has Shown Private Demos of 2D-to-3D Converted Material

By Todd Spangler

Would you watch Hawaii Five-0 or The Good Wife in 3D?

CBS may be bringing 3D versions of its shows to a 24-hour cable network, and it has already demonstrated 2D-to-3D converted programming privately to several operators, according to industry sources familiar with the project.

The broadcast network is considering a strategy to gain distribution for the 3D channel through its retransmission-consent negotiations with cable, satellite and telco TV operators, according to one source.

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