LG draws first blood in 3D TV ad battle

By June 22, 2011Newswires

LG draws first blood in 3D TV ad battle

Legal dispute with Samsung highlights tech sensitivity in stereoscopic flat-screens

By Kim Yoo-chul

The feud between two of the world’s biggest TV makers over 3D televisions is continuing.

This time, however, the competition isn’t about technology. It is related with advertising as the Korean firms are spending heavily on big promotional campaigns in key markets.

Samsung is pushing its battery-powered 3D technology. Latecomer LG is hoping to break Samsung’s current lead with its own cheaper film-patterned retarder (FPR) technology.

The rather “emotional fight’’ has been reaching a climax after an Australian court dismissed Samsung’s argument that its battery-powered system is much better than the LG’s FPR technology.

Read the whole story here.

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