Is 3D in trouble… again?

By June 13, 2011Newswires

Is 3D in trouble… again?

By David Konow

With the disappointing box office results for the latest Pirates of the Caribbean and Kung Fu Panda installments, reports that 3D is in trouble have flooded a number of industry publications.

“Pirates of the Caribbean’s’ Low 3D Numbers in U.S. Could Be Wake-Up Call to Hollywood” read one Hollywood Reporter headline, with the story adding, “This summer will put 3D to the test…”

Variety also reported Pirates had the lowest 3D opening since Avatar brought the technology back strong in late 2009.

Read the whole story here.

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