Why 3D Isn’t Dead, Just Changing
Much has been made by the press and people inside the industry about the “death of 3D,” as forecast by this weekend’s lower-than-expected take for 3D screenings of Pirates of The Caribbean: On Stranger Tides: People didn’t want to watch Johnny Depp acting camp right in front of their faces! It’s the end of 3D cinema! It’s not, of course. But here’s the thing: If that is really the lesson that movie executives are taking away from the low box office last weekend, then the end of 3D really might be around the corner.
Read the whole story here.