Analyst: ‘Pirates’ Was Hurt By 3D As Consumers Tire Of High Ticket Prices

By May 24, 2011Newswires

Analyst: ‘Pirates’ Was Hurt By 3D As Consumers Tire Of High Ticket Prices

By David Lieberman

Analyst Richard Greenfield of Wall Street’s BTIG has long been skeptical of claims by Jeffrey Katzenberg and James Cameron that 3D would do wonders for the movie business. But now Greenfield says that 3D is actually hurting the industry: “U.S. consumers are increasingly rejecting 3D movies,” he said in a report today. Attendance for Disney’s Pirates of Caribbean: On Stranger Tides “would have been higher” this past weekend if half of its screens showed the movie in conventional 2D instead of just a third, he says.

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