3D or not 3D, that is the question
By Tony Glover
Hollywood is making a multibillion-dollar gamble on 3D in the hope it can keep audiences coming into cinemas.
But, despite a handful of box-office hits and unprecedented interest in 3D at the Cannes Film Festival this week, there are growing doubts whether 3D blockbusters can maintain Hollywood’s momentum.
Film studios are concerned today’s advanced video technology means traditional cinema-going audiences could increasingly turn to watching movies in the comfort of their own homes, rather than pay high prices for cinema tickets, particularly the young audiences who fill movie theatres in the US.
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