“Avatar” director Cameron in bid to bring 3D to TV

By April 12, 2011Newswires

“Avatar” director Cameron in bid to bring 3D to TV

By Jill Serjeant

LOS ANGELES (Reuters) – “Avatar” director James Cameron is expanding his 3D vision to the small screen.

The technologically minded filmmaker has teamed up with “Avatar” cameraman Vince Pace to form a new venture aimed at driving the widespread adoption of 3D technology in episodic television, sports and advertising.

They said they wanted to “realize 3D’s full potential as a creative and powerful storytelling and live broadcast medium.”

Cameron predicted 3D would become a major player in television programing within five years.

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