Katzenberg, Cameron and Lucas: ‘The 3D Revolution Is Just Beginning’

By March 31, 2011Newswires

Katzenberg, Cameron and Lucas: ‘The 3D Revolution Is Just Beginning’

By Brent Lang

Using analogies stretching from the Wright Brothers’ first flight to ancient cave paintings, Jeffrey Katzenberg, George Lucas and James Cameron took the stage at CinemaCon to tell exhibitors that the 3D revolution has only just begun.

But the three had a word of caution for filmmakers looking to pad the grosses by converting films to 3D late in the process.

“I’m concerned about things that erode the market. Bad 3D is one of them,” Cameron said.

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