3D better than 2D, says your brain

EXCLUSIVE: Pocket-lint takes part in Mindlab tests

By Libby Plummer

People are 12 per cent more attentive when watching Blu-ray 3D compared to a conventional Blu-ray disc and 29 per cent more attentive when that same 3D experience is up against a plain old DVD. So says recent research commissioned by the Blu-ray Disc Association (BDA). The results of the study, which is good news for 3D evangelists, also showed that people are 7 per cent more engaged when watching Blu-rays in 3D as well.

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