3net To Start Running 3D Ads In April

Cosgrove: ‘Huge interest’ from advertisers in three-dimensional spots

By Todd Spangler

Even though 3net’s initial audience via DirecTV will be less than 100,000 potential viewers, the 3D television network from Discovery Communications, Sony and IMAX has garnered “huge interest” from advertisers in running three-dimensional spots, according to president and CEO Tom Cosgrove.

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